User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function. What UX Designers do goes Beyond UI Design “User Experience Design” is often used interchangeably with terms such as “User Interface Design” and “Usability”. However, while usability and user interface (UI) design are important aspects of UX design, they are subsets of it – UX design covers a vast array of other areas, too. A UX designer is concerned with the entire process of acquiring and integrating a product, including aspects of branding, design, usability, and function. It is a story that begins before the device is even in the user’s hands. Products that provide a great user experience (e.g., the iPhone) are thus designed with not only the product’s consumpti...
What is Digital Marketing? Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing . It's how today's businesses are getting their message in front of their best prospects and customers. Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out on social media, staying updated on news sites and blogs, and searching online when they have a need. Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services. If you're new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used in digital marketing. And yes, there are differ...